Top Strategies from a $100 Million Producer

Lori Richardson, Vice President of Cornerstone Lending, is a true Top Producer. Her annual production for the past two years alone was over $100 million, helping nearly 400 families achieve their dream of home ownership in the process. A 26-year mortgage industry veteran, she has spent the last 10 years as a top-performing, recognized industry leader and coach in creating scalable systems.

So how did Lori reach this level of success? She credits three simple best practices as the most important factors in her remarkable career:

  1.     Know your purpose. “I had to figure out the big ‘why,’ my vision for what I wanted to accomplish. I literally sat down and wrote how I wanted customers to feel when they worked with my team, and how I wanted employees to feel when they worked on my team. Then I set out to create it.”
  2.     Create a plan. “Target the right people and track the things you are doing every single day. What are the things that are really creating business, and what are the things that are not?”
  3.     Surround yourself with people more successful than you. “I hang with people who are smarter and better than me. I love learning about other producers. I surround myself with people who have gone through XINNIX, people who have done what I want to do. I want to hang in those circles.”

For more best practices from Lori Richardson, listen to her full interview with XINNIX CEO Casey Cunningham. And if you are ready to accelerate your success with key strategies of high performers, check out the ELITE program from XINNIX!

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