Create Raving Fans from the Inside Out

To do incredible business, you need to do more than build business relationships with your customers. You need to create raving fans! However, you can’t do it alone. You need the support of your entire team to truly give a client the 5-Star Mortgage Concierge Experience. And before you expect your team to commit to making raving fans out of customers, you have to make sure your team members are raving fans of you!

To show your team that you are personally dedicated to their professional and personal success, try these best practices:

  1. Get to know them personally. What are their passions outside of work? Do they have kids? What does their spouse do for a living? Taking the time to find out the personal details and motivations of the people you work with is a vital first step in letting them know you are invested in your relationship with them.
  2. Do something special and personal. To win over new business, you might buy lunch or send a personalized gift. Remember that your team members are your internal customers. Small, thoughtful gestures go a long way in relationship building.
  3. Lead by example. This step is most important of all! If you are expecting excellence from your team, you must practice excellence yourself. When you go the extra mile to ensure that your clients have a truly remarkable experience, your team will follow suit!

For more strategies and practices to maximize your potential as a leader, check out the LEADERSHIP Series, a XINNIX Performance Program empowering managers with the business development and recruiting tools they need to lead their sales teams to incredible production!

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