Whispers of a Fed rate cut are circling again. Some leaders are crossing their fingers. Others are crossing their arms. But the best? They're coaching like the market depends on it.
Rate Cuts Won't Build Skill — Coaching Will
Every time interest rate speculation resurfaces, it stirs up the same hope: "Maybe this time the market will do the work for us."
But mortgage sales leaders know better. Waiting for a rate drop to revive production is like waiting for spring to grow your garden — without planting anything.
Jason "Boomer" Brown and Adam "Badger" Dyrek of XINNIX delivered a clear, rallying message to sales
leaders this week: momentum doesn’t come from headlines. It comes from habits. From clarity. From coaching.
Access the market script Badger referenced: XINNIX Weekly Market Script
What Top Leaders Are Doing Now (While Others Wait)
Boomer and Badger didn’t just ring the alarm. They handed over the blueprint. Here's what they see the best sales leaders doing right now:
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Lock in the Message. Boomer says, "Your team needs to hear a clear, simple way to explain today's market that builds trust." Badger agrees: "Script it. Coach it. Don’t let reps freelance the story."
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Coach More Than Pipelines. Coaching is not a spreadsheet update. It's skill development. It's tone, execution, and accountability.
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Get Serious About Pipeline Discipline. Weekly reviews aren't optional. They should be tight, truthful, and tactical.
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Stay in Front of Customers. Follow-up is the differentiator. Reps who stay close win more, especially
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Lead in Motion. As Boomer puts it, "If the market shifts, your team needs to be in motion, not catching up."
5 Moves Sales Leaders Can Make This Week
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Distribute the Weekly Market Script. Ensure every rep can confidently explain market conditions.
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Audit Your One-on-Ones. Are you coaching skills, or just reviewing numbers?
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Roleplay the Talk Track. Don’t assume your team knows how to explain the market.
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Recommit to Weekly Pipeline Reviews. Bring focus, clarity, and action.
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Celebrate Follow-Up Wins. Highlight reps who stay present and proactive with clients.
A rate cut might spark the market, but leadership is what lights the fire.