Market Script (PEG)

Market Script (PEG)

WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”

PEG is an acronym that stands for:

  • Present (current market conditions)
  • Expectations (industry expert’s forecast)
  • Guidance (personal, client-specific advice)

When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!

 

Week of July 7th, 2025

Present Market Conditions
Attributed to Sam Khater, Chief Economist.

“The average 30-year fixed-rate mortgage decreased for the fifth consecutive week. This is the largest weekly decline since early March. Declining mortgage rates are encouraging and, while overall affordability challenges remain, we are seeing more sellers enter the market giving prospective buyers an advantage,” said Sam Khater, Freddie Mac’s Chief Economist.

 Expectations
Looks like we’ll have a limited amount of information to look at this week.  Wednesday starts off the major reports when the Wholesale Inventory details are released and there will also be the release of the minutes from the May Fed FOMC meeting.  Thursday will bring the Initial Jobless Claims report along with speeches from two federal officials.  Between the minutes and the speeches, investors will be looking for hints pertaining to any anticipated future rate adjustments.  Friday will bring us the release of the monthly U.S. Federal Budget to wrap up our week.     

 Guidance
It’s a great time to be in the market for a mortgage!  You’ll want to make sure you take advantage of this great time to buy!

 

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