Market Script (PEG)
WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”
PEG is an acronym that stands for:
- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client-specific advice)
When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!
Week of April 29th, 2025
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“The average mortgage rate decreased slightly this week,” said Sam Khater, Freddie Mac’s Chief Economist. “Over the last couple of months, the 30-year fixed-rate mortgage has fluctuated less than 20 basis points, and this stability continues to bode well for buyers and sellers alike.”
Expectations
Economic news starts coming in on Tuesday when Consumer Confidence, Job Openings and US Trade data is being released. Wednesday is even busier when it brings the Gross Domestic Product (GDP) for the 1st quarter of 2025 along with Pending Home Sales, Consumer Spending, Pending Home Sales and the Core PCE Index. The Core PCE happens to be another one of the Fed’s favored inflation indicators, so we’ll be keeping an eye on that one. Thursday follows with Initial Jobless Claims and the ISM Manufacturing data. Friday finishes with Factory Orders and the always important monthly Employment reports that detail the number of jobs, unemployment rate, and wage inflation.
Guidance
It’s a great time to be in the market for a mortgage! You’ll want to make sure you take advantage of this great time to buy!
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