Market Script (PEG)
WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”
PEG is an acronym that stands for:
- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client-specific advice)
When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!
Week of March 17th, 2025
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Despite volatility in the markets, the 30-year fixed-rate mortgage remained essentially flat from last week,” said Sam Khater, Freddie Mac’s Chief Economist. “Mortgage rates continue to be relatively low versus the last few months, and homebuyers have responded. Purchase applications are up 5% as compared to a year ago. The combination of modestly lower mortgage rates and improving inventory is a positive sign for homebuyers in this critical spring homebuying season.”
Expectations
This week is bringing quite a bit of news for us to take in. Monday starts things off with the Retail Sales report. This is always important since consumer spending makes up almost 70% of the economic data in the United States. Tuesday follows with the Housing Starts and Building Permits information. The next Fed Meeting is slated to take place on Wednesday. Investors are not expecting a rate adjustment during that meeting. Thursday brings the Existing Home Sales report along with the Initial Jobless Claims. No reports are scheduled to be released on Friday.
Guidance
It’s a great time to be in the market for a mortgage! You’ll want to make sure you take advantage of this great time to buy!
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