Market Script (PEG)

Market Script (PEG)

WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”

PEG is an acronym that stands for:

    • Present (current market conditions)
    • Expectations (industry expert’s forecast)
    • Guidance (personal, client-specific advice)

When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!

 

Week of March 25, 2024

Present Market Conditions

Attributed to Sam Khater, Chief Economist.

“After decreasing for a couple of weeks, mortgage rates are once again on the upswing,” said Sam Khater, Freddie Mac’s Chief Economist. “As the spring homebuying season gets underway, existing home inventory has increased slightly and new home construction has picked up. Despite elevated rates, homebuilders are displaying renewed confidence in the housing market, focusing on the fact that there is a good amount of pent-up demand, an ongoing supply shortage and expectations that the Federal Reserve will cut rates later in the year.”

Expectations

Economic news starts coming in on Tuesday with the release of the Consumer Confidence Index along with the Durable Goods Orders. Thursday follows-up with the jobless claim reports and Pending Home Sale numbers. Friday wraps up the week with the with a key inflation indicator in the form of the Core PCE price index.

Guidance

It’s a great time to be in the market for a mortgage, as rates have recently improved! Make sure you take advantage of this great time to buy!

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