Over twenty years ago, my goal was to create a sales and leadership training company unlike anything else the market had to offer. One of those goals was to ensure XINNIX Performance Programs would be challenging, pushing our students to give their full effort to become the most elite professionals in their industry. We didn’t promise that the process would be easy but knew it would never be boring. At XINNIX, we know engagement is necessary to build great sales professionals, and that is done through experiential learning. You may have heard this term before, but you may not be sure exactly what it looks like in action. Experiential learning requires students to practice the new concepts and strategies that will move their business forward in real time, whereas traditional learning centers around a lecture and often leads to disengagement. David A. Kolb is one of our greatest thinkers in this field, and his experiential learning theory gives us an incredible framework to understand how the process works for students. He breaks it down into four stages—experiencing, reflecting, thinking and acting. When our students at XINNIX commit to each of these stages, they not only get the full experience of our training, but they also experience next-level success in their business.