Tracking Calls Isn’t Enough: Here’s What Top Leaders Measure That Most Miss

By XINNIX | May 26, 2025 | Coaching

You invested in the training. You gave them the tools. But every week, someone skips the module, phones it in, or “forgets” to follow through—and deep down, you wonder if you’ve let it slide too long.

You’re not lazy. You’re just busy. But the culture you allow becomes the performance you get.

What if there was a simple way to show—visibly, undeniably—that learning drives results?

The Culture You Tolerate Is the Culture You Get

Why Sales Leaders Must Start Owning Team Accountability—Especially When It Comes to Training

Let’s be honest: it’s not just about whether your team is taking the training.
It’s about whether you’re setting the tone that learning is essential, non-negotiable, and tied directly to results.

We hear it all the time from sales leaders:

“I invested in great training, but I’m not sure my team’s actually using it.”
Here’s the hard truth: If they’re not using it, that’s not on them.
That’s on leadership.

This week, our XINNIX experts tackled this challenge head-on, each from a different angle—but with one shared message:

📌 Accountability doesn’t start with your team. It starts with you.


You Already Set the Culture—Whether You Meant To or Not

22In his video “The Mirror Rule”, XINNIX expert Adam "Badger" Dyrek lays it out plainly:

“If your team skips training, phones it in, ghosts your LMS—you let that happen. Because silence is approval.”

Badger’s challenge is direct: as a leader, you don’t get to be passive about learning. Whether you’re reinforcing good habits or ignoring bad ones, you’re always setting the tone.

And if training feels optional? That message didn’t come from your reps.
It came from you.

Badger’s solution is brutally simple:

  • Show the numbers.

  • Show the gaps.

  • Show your team that learning is part of the scoreboard again.

🎥 Watch Badger’s full take →


What You Don’t Track, You Tolerate

916 Thumbnail (1)Jason "Boomer comes at it from the data side—and hits just as hard.

“We track calls, meetings, and conversion. But we don’t track learning. And if you're not measuring it, you're tolerating it.”

In his video, Boomer introduces a simple but powerful mindset shift:
Put training progress right alongside sales activity.

One spreadsheet. One view.
Activity on the left. Training % on the right.

When you line it up like that, patterns emerge fast:

  • Your top learners are often your top performers.

  • Those who avoid learning usually lag behind in results.

And when that pattern’s clear?
Coaching isn’t guesswork anymore. It’s a conversation grounded in visibility and growth.

🎥 Watch Boomer’s video here →


Want Growth? Track What Really Matters

21-1Kevin "Speed" Paschbrings the urgency—as always.

“Most leaders chase activity metrics all day. But they’ve got no pulse on who’s actually learning. That’s how you lose culture without seeing it happen.”

In his clip, Speed flips the lens on a common sales mistake:
We obsess over dials and demos—but we treat learning like a nice-to-have.

When training is hidden in a separate system, it stays invisible. And invisible priorities don’t change behavior.

Speed’s advice?
Make training just as public, trackable, and visible as your activity leaderboard.

That one move turns learning into standard operating procedure—not a side quest.

🎥 Catch Speed’s take →


The Free Tool: Track the Link Between Learning and Execution

To help leaders take ownership and start tracking what matters, we’re sharing the exact spreadsheet all three experts referenced in their videos.

It tracks:

  • Rep names

  • Calls made

  • Conversations

  • Meetings set

  • % of training completed

📊 Two simple charts auto-update:

  • One for sales activity

  • One for training progress

Want to find out if your low performers are also your lowest learners?
This sheet will show you.

Want to praise your top reps for applying what they’ve learned?

This tool will make that connection clear.

➡️ Download the free tool now →
Or DM any of our experts directly and they’ll send it your way.

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