Market Script (PEG)
WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”
PEG is an acronym that stands for:
- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client-specific advice)
When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!
Week of May 12th, 2025
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Mortgage rates stayed flat this week,” said Sam Khater, Freddie Mac’s Chief Economist. “At this time last year, the 30-year fixed-rate mortgage was 30 basis points higher and purchase applications were declining. Today, rates are lower and have remained stable for weeks, sparking continued increases in purchase applications.”
Expectations
This week will be quite busy with a lot of economic data coming our way. Tuesday brings the release of the CPI. The Consumer Price Index (CPI) is a key indicator that lets us know what is taking place with the inflation trends. Thursday follows with the Initial Jobless Claims and Retail Sales information. The Retail Sales info is always important since consumer spending makes up almost 70% of the economic data in the United States. Thursday also brings the Producer Pricing Index (PPI). The PPI is another key inflation report that is being watched closely. Friday finishes up the reports with the Housing Starts and Consumer Sentiment data. Multiple Fed Officials will be speaking throughout this week.
Guidance
It’s a great time to be in the market for a mortgage! You’ll want to make sure you take advantage of this great time to buy!
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