Market Script (PEG)

Market Script (PEG)

WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”

PEG is an acronym that stands for:

  • Present (current market conditions)
  • Expectations (industry expert’s forecast)
  • Guidance (personal, client-specific advice)

When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!

 

Week of June 30th, 2025

Present Market Conditions
Attributed to Sam Khater, Chief Economist.

“Borrowers should find comfort in the stability of mortgage rates, which have only fluctuated within a narrow 15-basis point range since mid-April. Although recent data show that home sales remain low, the resulting available inventory provides homebuyers with a wider range of options to consider when entering the market,” said Sam Khater, Freddie Mac’s Chief Economist.

Expectations

Major focus will continue to be on any anticipated future rate adjustments.  For the weekly economic data Tuesday kicks things off with the ISM manufacturing report. We receive the job opening data on Wednesday.  Thursday is packed with the Factory Order details, ISM national services index, trade deficit, and initial jobless claims.  Markets are closed Friday to recognize the Independence Day holiday.  

Guidance

It’s a great time to be in the market for a mortgage!  You’ll want to make sure you take advantage of this great time to buy!

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