Market Script (PEG)
WEEKLY SCRIPTS ENABLING YOU TO FACILITATE DISCUSSION ABOUT THE MARKET WITH YOUR CUSTOMERS AND REFERRAL SOURCES.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy-in.”
PEG is an acronym that stands for:
- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client-specific advice)
When you exude personal confidence, communicate with clarity, and provide brief, accurate, and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question, and you will gain a tremendous opportunity to showcase your professionalism!
Week of February 19, 2024
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
"On the heels of consumer prices rising more than expected, mortgage rates increased this week,” said Sam Khater, Freddie Mac’s Chief Economist. “The economy has been performing well so far this year, and rates may stay higher for longer, potentially slowing the spring homebuying season. According to our data, mortgage applications to buy a home so far in 2024 are down in more than half of all states compared to a year earlier.”
This week will be a bit busier, with economic news coming at us from several different directions. Tuesday kicks things off the U.S. leading economic indicators report. Thursday follows up with the Initial Jobless Claim numbers and Existing Home Sales. Multiple Fed Officials are slated to speak throughout the week.
It’s a great time to be in the market for a mortgage, as rates have recently improved! You’ll want to make sure you take advantage of this great time to buy!
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