About XINNIX

Our Story
by Casey Cunningham, XINNIX Founder and CEO

XINNIX began because I saw a need and had the solution. I started my sales career in the mortgage industry and after several years of success, it became apparent to me that the vast majority of sales professionals were operating without ever receiving training. To use the terms of my Air Force veteran husband, Rob, our industry was putting new pilots in the air before they knew how to fly. Far too often, they crashed, taking their customers down with them, along with their careers. I wanted better for my colleagues, and the customers in the industry that I was serving. I felt a call to serve.

My passion for teaching sales professionals and leaders began upon building the internal training division for my previous employer, the most successful mortgage lender in the Southeast at the time. My expectations were incredibly high for my students as the objective was to build highly competent mortgage professionals. We experienced great things because we believed each person had potential for greatness. When an instructor believes in their students, they rise to the occasion. Here, I discovered the formula for success.

The impact of this formula ignited a desire within me to create more success stories across the entire industry. As a result, XINNIX was born. I shared my vision with my husband for the methods, requirements and standards of excellence I would implement to get the very best results out of my students. They would grow in stages, starting by learning the core knowledge of the industry, then training in the practices and habits of a successful sales professional, then implementing all they had learned to produce dynamic results. The standard and differentiator of our programs became known as The XINNIX System™ which is a unique combination of Training, Accountability and Coaching.

Rob shared with me that my process had striking similarities to military pilot training. In the Air Force, new pilots must demonstrate a mastery of fundamental knowledge before earning access to the flight simulation phase of training. Once in the simulator, trainees must next prove their ability to apply their newly acquired academic and conceptual knowledge, prior to gaining access to actually fly in the real world. Ultimately, once a seasoned instructor pilot gains confidence in the new pilot’s skills, they are finally released to fly alone.

When I discovered the aviation training model was so close to our XINNIX learning process, I realized we were doing more than just training mortgage sales professionals. We were training elite producers. I didn’t seek merely average students. I sought students who were ready to defy the odds and do what most people thought impossible. To train with us, enrollees needed discipline, a powerful work ethic, a yearning for greatness and people who believed in them. Not everyone possessed these traits, and not everyone was able to complete our program. But many who did elevated their performance and are among our nation’s finest producers.

In a very short time, word got out that XINNIX was the place to train for mortgage professionals serious about taking their production to the next level. As our reputation grew, we knew it was time to introduce the next element of learning. We created Performance Programs to cover more facets of the industry, including experienced sales professionals, managers, leaders and operations. Our high standards, high discipline and high execution requirements remained, and so did our parallels with aviation. When my husband served in the Air Force, he flew the KC-135, the jet refueler. His job was to refuel F-16 pilots in midair. I immediately realized the parallels between his military mission and our XINNIX mission – to refuel front line producers, leaders and next generation professionals.

In 2021, the next era of XINNIX was launched as we began to apply the development of new sales and leadership performance programs to all industries. With the acquisition of the sales and leadership performance consultancy, Tramazing, in July 2021, XINNIX became a global provider of performance development programs with a solid reputation as a leader in the training industry. XINNIX Consulting Services was formed and has developed four Key Pillars of Performance Development Programs to transform businesses around the world. Today, XINNIX provides top-notch expert advice to any company that seeks transformational change that will increase, improve, expand or reduce the important key performance indicators used to track and measure success. Simply put, we believe that in building your people, you can transform your business.

As the company has grown, one thing has remained the same – our mission. In 2002 we opened our doors with the dream that we would transform every life we touch. We aim to empower sales professionals and leaders to reach their full potential, no matter if they’ve logged thousands of business “flight hours” or are at their first day on the job. We hold ourselves and our students to a standard of excellence far above ordinary. We’re in the business of elevating talent because we believe that through excellence there are infinite possibilities.