Excellence Is Our Driving Force

Transforming Every Life We Touch

Because we strive to do more than just improve your employee’s performance at work,  our objective is much deeper. We don’t simply aim to improve your team’s professional skills but to transform them both professionally and personally. We do this by elevating their skills, knowledge, and disciplines they can apply to their everyday lives. 

This higher purpose makes XINNIX the premier professional development company for inspiring excellence. As we like to say:

"Through Excellence, There Are Infinite Possibilities."

Our Why

To be the premier professional development company in the world dedicated to the achievement of excellence in others. 

Transform every life we touch

To be the premier professional development company in the world dedicated to the achievement of excellence in others. 

Transform every life we touch

Casey Standing 11-22-13

Our Story

By Casey Cunningham, XINNIX Founder and CEO

XINNIX began because I saw a need. I started my sales career in the mortgage industry and after several years of success, it became apparent to me that the vast majority of sales professionals were operating without ever receiving training. To use the terms of my Air Force veteran husband, Rob, our industry was putting new pilots in the air before they knew how to fly. Far too often, they crashed, taking their customers down with them, along with their careers. I wanted better for my colleagues and the customers in the industry that I was serving. I felt a call to serve.

My passion for teaching sales professionals and leaders began upon building the internal training division for my previous employer, the most successful mortgage lender in the Southeast.

 

My expectations were incredibly high for my students as the objective was to build highly competent sales professionals.

We experienced great things because we believed each person had potential for greatness. When an instructor believes in their students, they rise to the occasion. Here, I discovered the formula for success.

This formula ignited a desire within me to create more success stories for all companies.

As a result, XINNIX was born. I shared my vision with my husband for the methods, requirements and standards of excellence I would implement to get the very best results out of my students. They would grow in stages, starting by learning the core knowledge of their industry, then training in the practices and habits of a successful sales professional, then implementing all they had learned to produce dynamic results. The standard and differentiator of our programs became known as The XINNIX System™ which is a unique combination of Training, Accountability and Coaching.

Rob pointed out that my process had striking similarities to military pilot training. In the Air Force, new pilots must demonstrate a mastery of fundamental knowledge before earning access to the flight simulation phase of training. Once in the simulator, trainees must next prove their ability to apply their newly acquired knowledge before gaining access to actually fly in the real world. Once a seasoned instructor pilot gains confidence in the new pilot’s skills, they are released to fly alone.

When I discovered the aviation training model was so close to our XINNIX learning process, I realized we were doing more than just training sales professionals. We were training elite producers.

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I didn’t seek merely average students. I sought students ready to defy the odds and do what most people thought impossible.

To train with us, enrollees needed discipline, a robust work ethic, a yearning for greatness and people who believed in them. Not everyone possessed these traits, and not everyone was able to complete our program. But many who did elevated their performance and are among our nation’s finest producers.

"Simply put, we believe that building your people, you can transform your business."

Word got out that XINNIX was the place to train sales professionals serious about taking their production to the next level. As our reputation grew, we knew it was time to introduce the next element of learning. We created Performance Programs to develop every aspect of an organization from new associates to leadership. Our high standards, discipline, and execution requirements remained, as well as our parallels with aviation. When my husband served in the Air Force, he flew the KC-135, the jet refueler. His job was to refuel F-16 pilots in midair. I immediately realized the parallels between his military mission and our XINNIX mission – to refuel front-line sales producers, leaders, and next-generation professionals.

In 2021, the next era was launched. We began to apply the development of new sales and leadership performance programs to all industries.

Our consulting services division is here to transform businesses and to help all companies know where to start when they want to elevate their success

Today, XINNIX provides top-notch expert advice to any company seeking transformational change that will impact the key performance indicators used to track and measure success.

Simply put, we believe that by building your people, you can transform your business.

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As the company has grown, our mission has remained the same. In 2002 we opened our doors with the dream that we would transform every life we touch. We empower sales professionals and leaders to reach their full potential, no matter if they’ve logged thousands of business “flight hours” or are on their first day on the job. We hold ourselves and our students to a standard of excellence far above ordinary. We’re in the business of elevating talent because we believe that through excellence there are infinite possibilities (™).

Our Culture & Core Values

As a company, the XINNIX values are a part of who we are and drive the way we do business every single day. Through the following core values, we inspire and educate people to be their very best and live more fulfilling lives.

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Excellence

We drive the standard of excellence in all that we do while embracing integrity and discipline both personally and professionally.

Excellence

We strive to uphold a standard of excellence in all that we do while embracing integrity and discipline both personally and professionally.

Innovation

Innovation

We consistently seek better solutions that address our customers’ needs and more effectively serve them in this ever-changing market.

Innovation

We consistently seek better solutions that address our customers’ needs and more effectively serve them in this ever-changing market.

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Service

We exemplify a spirit of service to our customers, coworkers, and community, channeling our passion to exceed expectations and serve our community by giving back to those in need.

Service

We exemplify a spirit of service to our customers, coworkers, and community, channeling our passion to exceed expectations and serve our community by giving back to those in need.

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People

We love, respect and are grateful for each other, our customers and our community. We hold every relationship and those we meet as a divine intervention and blessing for a reason, a season or a lifetime. 

Service

We exemplify a spirit of service to our customers, coworkers, and community, channeling our passion to exceed expectations and serve our community by giving back to those in need.

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Collaboration

We purposefully work together towards common goals by sharing, learning and building consensus as an unstoppable team.

Collaboration

We purposefully work together towards common goals by sharing, learning and building consensus as an unstoppable team.

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Education

We constantly seek knowledge to the highest degree to better serve our customers as experts in our field.

Education

We constantly seek knowledge to the highest degree to better serve our customers as experts in our field.

Education

We constantly seek knowledge to the highest degree to better serve our customers as experts in our field.

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Accountability

We are a partner for every single person who wants to be the best version of themselves and are committed to inspiring a passion for being exceptional and responsible in that pursuit of excellence. We believe the best in each other. We want the best for each other. We expect the best from each other. 

Education

We constantly seek knowledge to the highest degree to better serve our customers as experts in our field.

Education

We constantly seek knowledge to the highest degree to better serve our customers as experts in our field.

Leadership Team

Our team is led by some of the highest-respected, most influential professionals in the performance development training industry. Our decades of combined experience and dedication to empathetic, empathetic, values-based teaching and experiential learning process make us truly transformative influencers — trusted by top companies across the world.

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Casey “Blade” Cunningham
CEO & Founder

Casey has 30+ years of diverse industry experience which she uses to help executives lead & transform their organizations. Since founding XINNIX in 2002, she has won numerous awards & has become a national keynote speaker empowering professionals across the nation.

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Tony “Tiger” Gostomski
Chief Financial Officer

Tony has over 30 years of experience in accounting, training, mortgage & financial services. Prior to joining XINNIX, Tony was CFO at Sandler for 20 years & managed multi-million dollar operations for Coca-Cola, ARAMARK, London Fog & Katzenburg Brothers.

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Paul “Blaze” Waldrop
VP Training & Client Engagement

Paul has 30+ years of experience in various senior leadership roles in the financial services industry. Paul uses his leadership, coaching & analytical skills to enable students to exponentially increase their production through his 500+ hrs of certified expert coaching.

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Adam “Bulldog” Brooks
VP Technology

Adam is a technologist with over 20 years of experience in various fields, including training and performance management, experience design, instructional systems design, edtech, marketing communications, systems engineering and enterprise technology management.

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Andy “Crush” Van Wagnen
National Sales Manager

Andy joined XINNIX & became the company's top-producing salesperson, a position he held from 2020 - 2021. Before joining XINNIX, he spent 35 years in the mortgage industry, winning many sales honors & building a proven record of exceeding performance & revenue goals.

Dan Carusi
Dan "Trailblazer" Carusi
National Sales Manager

Dan is a talent development & business transformation professional who specializes in helping people & teams improve performance. Dan is the former Global VP & Chief Learning Officer for ORBCOMM overseeing talent/leadership development & customer education.

Do you stand behind our mission, vision and core values? Let’s transform lives together.

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