When it comes to insurance sales, relationships matter. Accomplished insurance sales professionals know that their success depends on building and maintaining a robust network of customers and prospects.
XINNIX in the News...
When it comes to insurance sales, relationships matter. Accomplished insurance sales professionals know that their success depends on building and maintaining a robust network of customers and prospects.
What you may not know is how social selling can dramatically amplify your approach.
Social selling is relationship-building on a digital scale. It includes the practice of using social media channels to drive engagement, establish trust, build loyalty, and convert connections into sales with a larger group of potential customers than is ever possible through traditional sales approaches, such as cold calling.
Through platforms such as LinkedIn, Facebook, and Instagram, you participate in virtual conversations and create powerful connections where people come to know, respect, and trust you and your brand—all without ever having a verbal exchange.
Data from LinkedIn Sales Solutions shows that organizations that lead in leveraging social selling drive 45% more sales opportunities than companies that rank lower on LinkedIn's Social Selling Index. Your competitors are likely already taking advantage of social selling to boost sales—and you should too.
To achieve results, however, it's important to understand how to apply social selling strategies effectively. Here are three things to consider: ...
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