We’re thrilled to announce that Casey Cunningham, CEO and Founder of XINNIX, is featured in Sales & Marketing Management with her article, “Five Truths About Using AI to Lead and Close That No One’s Saying.”
In a world where AI is being quickly adopted for automation, Casey shifts the conversation. She challenges sales leaders to stop treating AI as just another tool — and start seeing it as a mirror. One that reveals gaps in leadership, missed conversations, and opportunities to show up better for your team.
This article
is a must-read for any sales leader navigating tighter targets, evolving buyer behaviors, and a tidal wave of tech. Casey unpacks five uncomfortable but essential truths — including why AI can’t automate trust, how your team knows when you’re phoning it in, and how the best leaders are using AI to enhance human connection, not replace it.
Each truth comes with an actionable AI prompt to help you reflect and lead more effectively. If you're ready to elevate your leadership — not outsource it — this is the piece you’ve been waiting for.
Check out the full feature here:
👉 https://salesandmarketing.com/five-truths-about-using-ai-to-lead-and-close-that-no-ones-saying