What makes people want to follow you?
That’s the bold question Casey Cunningham tackles in her latest feature with Branch Business—and it’s one every leader should be asking.
In “How to Be the Leader Everyone Wants to Work For,” Casey cuts through the fluff and gets real about what leadership looks like today. In industries like banking and finance, where the pressure never stops, people aren’t sticking around just for paychecks. They stay for leaders who bring clarity, courage, and connection.
Casey shares six habits that separate great leaders from the rest—like stepping into the trenches with your team, giving feedback that builds rather than breaks, and turning excellence into the everyday standard.
If you’ve ever wondered whether your team believes in you—or just tolerates you—this piece will challenge you in the best way. Because real leadership isn’t about charisma. It’s about consistency, character, and culture.
Head over to Branch Business and check it out now. Your team will thank you for it.