Time to press the energy button – Norton Knows

By November 12, 2021Norton Knows

We are all familiar with the image of the “Easy Button,” as we have seen it in commercials, in stores, and in advertisements. Many people use is as a funny response to a text or on social media as a GIF or meme. It’s a fantastically simple yet powerful marketing play, and the benefit clearly articulated. It’s easy, and we all want easy.

Lately many of the messages I receive are around energy, or more accurately stated, a lack of energy. People are tired, even exhausted, and I get that. The reasons that many of you provided for feeling a bit lethargic were very similar. Everything from stress, worry, doing work that is not motivating, overworked, feeling unappreciated, and just everything going on in the world. Robin M. asked me this, “Like the `Easy Button’ isn’t there some kind of an `Energy Button’ that I can just press?”

Before responding I did what anyone of us might do when looking for an answer, I Googled it. And like many of the emails that I received, I found the same lists of ideas to become rejuvenated such as mid-day workouts, stepping away from the current task, hydrating, breathing, and other good ideas.

And here is what I would add:

Step one is to know what energizes us and what sucks the life out of us. It’s not the same for everyone. We are all motivated and inspired by different things. And we all have different activities that we find draining. The guidance here in step one is avoidance. If the news is dragging you down, turn it off and stop checking it on your phone 24/7. Some might say they need to stay aware of all that is happening. Trust me on this one, turn it off, unplug, and if something so big happens in the world that you need to know about, someone will tell you, I promise.

Step two is to try and identify the loss of energy as quickly as possible. Think of it this way, like the battery on our cell phone or laptop. It seems like are battery remains full for a long time, but once it starts running down, it runs down quickly. And the lower the battery gets, the faster it runs out. It seems like the gas tank in our car is the same way, doesn’t it? That needle points to full for a long time, but once it starts moving, it’s a fast trip from Full to Empty.

Read the full article here


Written by Michael “Go-To” Norton, XINNIX EVP, former CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs.

Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company’s culture, processes, daily sales workflow, and budget.

Leave a Reply