Market Script (PEG)

Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.

PEG is an acronym that stands for:

    • Present (current market conditions)
    • Expectations (industry expert’s forecast)
    • Guidance (personal, client specific advice)

When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!

Week of March 12, 2018

Present Market Conditions

Attributed to Len Kiefer, Deputy Chief Economist.

“The 10-year Treasury yield has been bouncing around in a narrow 15 basis point range for the last month.  While the yield on the 10-year Treasury is currently below the high of 2.95 percent reached two weeks ago, mortgage rates are up for the ninth consecutive week.  The U.S. weekly average 30-year fixed mortgage rate rose 3 basis points to 4.46 percent in this week’s survey, its highest level since January 2014.”

“As we documented, historically when mortgage rates surge, housing swoons.  But we think strength in the economy and pent up housing demand should allow U.S. housing markets to post modest growth this year even with higher mortgage rates.  We really have to wait for housing markets to heat up in spring, but early indications are that housing demand remains robust to these rate increases.  The MBA reported in their latest weekly applications survey that home purchase mortgage originations were up 3 percent from a year ago.”


Looks like we’ll have a lot of information to take a look at this week.  The Consumer Price Index (CPI) is a key indicator that lets us know if there are any inflation concerns.  The CPI will be released on Tuesday.  Wednesday follows up with Retail Sales data.  This is always important because Retail Sales make up approximately 70% of the U.S. economic activity. Housing starts information will end the week on Friday.  There will also be Treasury Sales taking place on Monday and Tuesday.


It’s a great time to be in the market for a mortgage!  With rates still very low and the economy heating up you’ll want to make sure you get take advantage of this great time to buy!

Be sure to check back each week for a new market script!

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