Market Script (PEG)
Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.
PEG is an acronym that stands for:
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- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client specific advice)
When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!
Week of August 14, 2017
Present Market Conditions
Attributed to Sean Becketti, Chief Economist, Freddie Mac.
“After holding relatively flat last week, the 10-year Treasury yield fell 4 basis points this week. The 30-year mortgage rate moved in tandem with Treasury yields, dropping 3 basis points to 3.90 percent. Earlier this week, Federal Reserve officials highlighted the influence of continued weak inflation data on rates.”
Expectations
While this past week was “business as usual,” we have a very uncertain future for mortgage rates. Recent world events are escalating to the point where there are specific threats to financial markets. If these threats materialize, there will most certainly be a negative reaction in the global financial world.
Guidance
Mortgage rates should continue to show little movement and still hold near their lowest point for the year. It is a perfect time to meet with your mortgage professional to take advantage of the lowest interest rates in 3 years!
Be sure to check back each week for a new market script!
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