Market Script (PEG)
Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.
PEG is an acronym that stands for:
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- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client specific advice)
When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!
Week of November 29, 2021
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Despite the noise around the economy, inflation, and monetary policy, mortgage rate volatility has been low,” said Sam Khater, Freddie Mac’s Chief Economist. “For most of 2021, mortgage rates have stayed within half a percentage point, which is a smaller range than in past years.”
Expectations
Major focus will continue to be on factors outside the financial markets as people continue watching for news on Covid cases around the world. This week will take off running and give us quite a bit of information to absorb. Monday starts the week with the Pending Home Sales stats. Tuesday follows up with the Consumer Confidence data. Wednesday brings the ISM Manufacturing Index and Friday continues with the ISM Services Index. Finishing up the week, Friday wraps up with the always important monthly Employment report which detail the number of jobs, unemployment rate, and wage inflation.
Guidance
It’s a great time to be in the market for a mortgage! With rates still very low and the economy heating up you’ll want to make sure to take advantage of this great time to buy!
Be sure to check back each week for a new market script!
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