Market Script (PEG)
Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.
PEG is an acronym that stands for:
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- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client specific advice)
When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!
Week of November 24, 2019
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Residential real estate accounts for one-sixth of the economy and the improving real estate market will support economic growth heading into next year.”
Expectations
Mortgage markets will be closed on Thursday and will close early on Friday for Thanksgiving. The New Home Sales will be released on Tuesday. On Wednesday the Core PCE, Durable Orders, Personal Income, and Pending Home Sales will come out in preparation for the Holiday. Trade negotiations with China or the impeachment inquiry in the news could have an influence on the market.
Guidance
It’s a great time to be in the market for a mortgage! With rates still very low and the economy heating up, you’ll want to make sure to take advantage of this great time to buy!
Be sure to check back each week for a new market script!
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