Market Script (PEG)
Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.
PEG is an acronym that stands for:
-
- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client specific advice)
When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!
Week of September 26, 2022
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“The housing market continues to face headwinds as mortgage rates increase again this week, following the 10-year Treasury yield’s jump to its highest level since 2011,” said Sam Khater, Freddie Mac’s Chief Economist. “Impacted by higher rates, house prices are softening, and home sales have decreased. However, the number of homes for sale remains well below normal levels.”
Expectations
This week will have quite a bit of information to take in. Tuesday starts things off with the Durable Goods Orders along with the Consumer Confidence index and New Home Sales. Thursday follows up with the jobless claim information. Friday finishes up the week with the Core PCE. The Core PCE happens to be one of the Fed’s favored inflation indicators.
Guidance
It’s still a good time to be in the market for a mortgage! With home prices moderating and growing inventory, you’ll want to make sure you take advantage of this great time to buy!
Week of September 19, 2022
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Mortgage rates continued to rise alongside hotter-than-expected inflation numbers this week, exceeding six percent for the first time since late 2008,” said Sam Khater, Freddie Mac’s Chief Economist. “Although the increase in rates will continue to dampen demand and put downward pressure on home prices, inventory remains inadequate. This indicates that while home price declines will likely continue, they should not be large.”
Expectations
This week is relatively light but, there is still some very important economic data to digest. Our next FED Meeting is slated for Wednesday. Investors are expecting a sizable increase and will continue looking for hints regarding future monetary policy. Tuesday kicks off the major reports with the New Home Starts numbers. Wednesday then brings the Existing Home Sales information.
Guidance
It’s still a good time to be in the market for a mortgage! With home prices moderating and growing inventory, you’ll want to make sure you take advantage of this great time to buy!
Looking for Inspiration?
Bring Additional Value to Your Clients
Utilize our Value Added Pieces (VAPs) to further benefit your key referral sources’ business.