Market Script (PEG)
Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.
PEG is an acronym that stands for:
-
- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client specific advice)
When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!
Week of May 16, 2022
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Homebuyers continue to show resilience even though rising mortgage rates are causing monthly payments to increase by about one-third as compared to a year ago,” said Sam Khater, Freddie Mac’s Chief Economist. “Several factors are contributing to this dynamic, including the large wave of first-time homebuyers looking to realize the dream of homeownership. In the months ahead, we expect monetary policy and inflation to discourage many consumers, weakening purchase demand and decelerating home price growth.”
Expectations
The major focus will continue to be on news pertaining to Ukraine and the anticipated future rate adjustments. This week will be another light one with regards to the financial reports. On the economic front, Tuesday brings the release of the Retail Sales information. This is always important since consumer spending makes up almost 70% of the economic data in the United States. Wednesday will bring us the Housing Starts information and Thursday finishes up the reports with the existing home sales report.
Guidance
It’s a great time to be in the market for a mortgage! With rates still very low and the economy heating up you’ll want to make sure to take advantage of this great time to buy.
Be sure to check back each week for a new market script!
Looking for Inspiration?
Bring Additional Value to Your Clients
Utilize our Value Added Pieces (VAPs) to further benefit your key referral sources’ business.