Market Script (PEG)

Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.

PEG is an acronym that stands for:

    • Present (current market conditions)
    • Expectations (industry expert’s forecast)
    • Guidance (personal, client specific advice)

When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!

Week of July 13, 2020

Present Market Conditions

Attributed to Sam Khater, Chief Economist.

“The summer is heating up as record low mortgage rates continue to spur homebuyer demand,” said Sam Khater, Freddie Mac’s Chief Economist. “However, it remains to be seen whether the demand will continue if COVID cases rise to the point that it hinders economic growth.”

Expectations

All eyes will continue to stay focused on the coronavirus news and updates. Looks like we’ll have a lot of information to look at this week. The Consumer Price Index (CPI) is a key indicator that lets us know if there are any inflation concerns. The CPI will be released on Tuesday. Thursday follows up with the release of the Retail Sales report. This is always important since retail spending makes up 70% of US economic activity. Friday finishes the major reports for the week with Housing Starts.

Guidance

It’s a great time to be in the market for a mortgage! With rates still very low and the economy heating back up, you’ll want to make sure to take advantage of this great time to buy.

Be sure to check back each week for a new market script!

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