Market Script (PEG)
Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.
What is PEG?
“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.
At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.
PEG is an acronym that stands for:
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- Present (current market conditions)
- Expectations (industry expert’s forecast)
- Guidance (personal, client specific advice)
When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!
Week of September 28, 2020
Present Market Conditions
Attributed to Sam Khater, Chief Economist.
“Mortgage rates set several record lows over the last few months and have remained low into September,” said Sam Khater, Freddie Mac’s Chief Economist. “While there is room for rates to decrease even more, higher home prices and low inventory could potentially stifle the high demand that we’ve been seeing.”
Expectations
This week will have quite a bit of information to take in. Thursday brings the ISM Manufacturing Index along with the Core PCE. The Core PCE happens to be one of the Fed’s favored inflation indicators. Friday finishes up the week with the always important monthly Employment report. This report details the number of jobs, unemployment rate, and wage inflation.
Guidance
It’s a great time to be in the market for a mortgage! With rates still very low and the economy heating up, you’ll want to make sure to take advantage of this great time to buy.
Be sure to check back each week for a new market script!
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