Market Script (PEG)

Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.

PEG is an acronym that stands for:

    • Present (current market conditions)
    • Expectations (industry expert’s forecast)
    • Guidance (personal, client specific advice)

When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!

Week of October 16, 2017

Present Market Conditions

Attributed to Sean Becketti, Chief Economist, Freddie Mac.

“The 30-year mortgage rate increased for a second consecutive week, jumping 6 basis points to 3.91 percent. The 10-year Treasury yield also rose, climbing 4 basis points this week.”

Expectations

This gentle ride up and down for mortgage rates continues.  While up for a second week, the benchmark 30 year fixed remains just under 4.0%.  Nothing really driving rates up at this point…just following the slight adjustments of the economy.  Domestic and world issues may impact the future direction of the market depending on how they develop.

Guidance

Mortgage rates should continue to show little movement and still hold near their lowest point for the year. It is a perfect time to meet with your mortgage professional to take advantage of the lowest interest rates in 3 years!

Be sure to check back each week for a new market script!

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