Market Script (PEG)

Weekly scripts enabling you to facilitate discussion about the market with your customers and referral sources.

What is PEG?

“What do you think rates are going to do?” This is a common question Loan Officers must frequently answer.

At XINNIX, we believe professional loan officers should respectfully and directly answer this key client question to ensure maximum customer satisfaction. Why? Because you never get a second chance to make an excellent first impression. The confidence, manner, content, and concise nature in which this question is answered is critical to gaining a customer’s “buy in”.

PEG is an acronym that stands for:

    • Present (current market conditions)
    • Expectations (industry expert’s forecast)
    • Guidance (personal, client specific advice)

When you exude personal confidence, communicate with clarity and provide brief, accurate and relevant market information to your clients, you will differentiate yourself as a true professional. Our weekly market script will help you consistently deliver a professional response to your client’s important market question and you will gain a tremendous opportunity to showcase your professionalism!

Week of July 16, 2018

Present Market Conditions

Attributed to Len Kiefer, Deputy Chief Economist.

“Mortgage rates were mostly unchanged, but did tick up for the first time since early June.  The 10-year Treasury yield continues to hover along the same narrow range, as increased global trade tensions are causing investors to take a cautious approach,” he said. “This in turn has kept borrowing costs at bay, which is certainly welcoming news for those looking to buy a home before the summer ends.”

Added Khater, “A record number of people quit their job last month, most likely for a new opportunity with higher wages and better benefits. This positive trend, along with these lower mortgage rates, should increasingly give some previously priced-out prospective homebuyers the financial wherewithal to resume their home search.”

Expectations

Monday starts off the week with the release of the Retail Sales report.  This is always important since retail spending makes up 70% of US economic activity.  Tuesday then follows up with the Industrial Production data.  Wednesday finishes the major reports for the week with Housing Starts.

Guidance

It’s a great time to be in the market for a mortgage! With rates still very low and the economy heating up you’ll want to make sure you get take advantage of this great time to buy!

Be sure to check back each week for a new market script!

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