Do you know what Realtors look for in a Mortgage Banker? You should because knowing the answer to this question could be a key differentiator in your business. Why? Because real estate agents send loan officers business.
A recent survey* of more than 2,000 real estate agents discovered that when a lender was recommended by a real estate agent, the home buyer used the recommended lender 61% of the time.
In addition the survey revealed the top reasons that real estate agents recommend mortgage providers are:
- Reliable pre-approvals
- Quick underwriting
- Responsive service
Use this information to continue building your Key Target relationships and ensure they remain loyal!
*Survey conducted by Campbell Surveys and sponsored by Inside Mortgage Finance. For more details, see the new edition of Inside Mortgage Finance, now available online.