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What are Realtors looking for in a Mortgage Banker?

Knowing the answer to this question could be a key differentiator in your business.

Do you know what Realtors look for in a Mortgage Banker? You should because knowing the answer to this question could be a key differentiator in your business. Why? Because real estate agents send loan officers business.

A recent survey* of more than 2,000 real estate agents discovered that when a lender was recommended by a real estate agent, the home buyer used the recommended lender 61% of the time.

In addition the survey revealed the top reasons that real estate agents recommend mortgage providers are:

  • Reliable pre-approvals
  • Quick underwriting
  • Responsive service

Use this information to continue building your Key Target relationships and ensure they remain loyal!

*Survey conducted by Campbell Surveys and sponsored by Inside Mortgage Finance. For more details, see the new edition of Inside Mortgage Finance, now available online.

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