XINNIX welcomes sales training veteran Michael Norton as new EVP in Tramazing acquisition

By August 3, 2021

ATLANTA, GA – (Aug 3, 2021) – XINNIX, Inc., the premier provider of sales, operations and leadership performance programs has made a significant executive hire and acquisition in helping to lead XINNIX to the next era.

Michael “Go-To” Norton has joined XINNIX as Executive Vice President with responsibilities to enhance current offerings and develop future programs offered within The XINNIX System™ of Training, Accountability and Coaching.

Norton will also be overseeing the operations of XINNIX’s recent acquisition, Tramazing, a company he founded. The “Training Made Amazing” company is a global sales and leadership performance training and professional development consulting firm. The mission of Tramazing is closely aligned to that of XINNIX. Tramazing is dedicated to accelerating client success by connecting companies with the right training solutions partner, constructing effective internal learning programs and managing organizational learning and development roadmaps to a highly positive ROI. “The mission of Tramazing has been to accelerate success for our clients,” said Norton. “XINNIX has an established legacy of excellence and a passion for helping people grow personally and professionally and we look forward to being a part of such a special organization and team.”

Prior to founding Tramazing, Michael was President of Zig Ziglar Corporation and Executive Vice President of Sandler Global Accounts. Additionally, he served as the Chief Revenue Officer for Eventus Solutions Group and held senior leadership and management positions with Siemens Medical Solutions and WebMD. During his 30-year career Michael has worked with and developed training and development programs for Hay Group, Cemex, Boral, KONE, Quest, Cardinal Health, United States Army National Guard, Dell, Evonik, 7-Up, WebMD, and other world-class organizations.

Keeping in line with the XINNIX aviation and military theme and a team-centric culture, each of our associates are given a call sign as part of their initiation into the XINNIX family. For nearly 25 years, Norton has been known as the “go-to” guy in the training industry having connected authors, experts, training companies, and speakers with companies, organizations of all sizes, and individuals with the personal and professional development content that would help them meet and exceed their goals and dreams. That said, it is no surprise to those that know him that Michael has been dubbed Michael “Go-To” Norton.

Michael is a consummate learner and enthusiastically loves to study how salespeople learn and behave. That has undoubtedly fueled the success of his career over the past three decades. In addition to his leadership with known entities like those already named, Michael is an entrepreneur that has started three companies with the sole purpose of accelerating sales success by aggregating training content from the best resources in the industry. He was one of the earliest pioneers of micro-learning, short-form, on-demand training, just-in-time learning solutions, and finding ways to integrate learning into existing workflows and technology such as CRM and LMS platforms.

“We are committed to bringing the best-in-class to our industry in everything we do,” said XINNIX CEO and Founder, Casey Cunningham. “Adding Michael along with Tramazing supports our mission and philosophy at XINNIX: Through Excellence there are Infinite Possibilities. We are only getting started.”

About XINNIX, Inc.

XINNIX® is the nation’s premier sales, operations and leadership performance company with nearly two decades of service to executives, managers, operations professionals and loan originators. The XINNIX System™, is a proven sales, operations and leadership development platform combining Training, Accountability and Coaching that drives and sustains production results for all levels of mortgage professionals. XINNIX’s methodology transforms companies and changes lives by engaging, equipping and empowering individuals to ascend to new levels of achievement in their profession. This professional development ultimately supports the significant role mortgage originators play in fulfilling the American dream of homeownership.

© 2021. XINNIX, Inc. All rights reserved. XINNIX and the XINNIX logo are registered trademarks of XINNIX, Inc. All other brand and product names are trademarks or registered trademarks of their respective holders.

About Tramazing, A XINNIX Company

Tramazing accelerates success by matching organizations looking to improve performance with the appropriate training solutions partner. Additionally, Tramazing helps develop internal programs and manages ROI achievement, and the roadmap to drive reinforcement and support sustainability. With decades of experience helping small businesses, as well as enterprise-level global organizations, the Tramazing strategic planning process prepares companies for successful source selection, customization, implementation, reinforcement, and positive short and long-term results.

© 2021. Tramazing Sales Training Consulting and Implementation. All Rights Reserved.

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