Do you see what we all see? – Norton Knows

By November 17, 2021Norton Knows

The resume came through first, and then an email, and finally a phone call. The person trying to connect with me is someone who I have known for a long time. When they let me know that they were searching for a new opportunity and asked me if I would be willing to help, I enthusiastically agreed. This is a friend and former colleague who I hold in very high regard.

As I reviewed the resume and cover letter, I was a bit taken aback as neither document spoke about the person that I have known for years. The information and accomplishments were understated, to say the least.

The poorly written resume wasn’t what was really bothering me, it was more than that. This was someone who I respected, loved and appreciated. My next step was to call them and schedule a time for an immediate video call. I wanted to be able to see them, their eyes, face and posture, as I knew something wasn’t right.

When we began our conversation and got past the pleasantries, they asked me what I thought about their resume. Instead of answering, I asked a quick question first, “What happened to the person who I have known for the past 10 years?” They were a bit confused and a little shaken…

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Written by Michael “Go-To” Norton, XINNIX EVP, former CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs.

Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company’s culture, processes, daily sales workflow, and budget.

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