Michael “Go-To” Norton


Michael Norton has been a student of the game for 30+ years and loves to study how salespeople learn and behave. Michael has started two companies with the sole purpose of accelerating sales success (Aggregating training content from the best resources in the industry).

He was one of the earliest pioneers of micro-learning, short-form, on-demand training, just-in-time learning solutions, and finding ways to integrate learning into existing workflows and technology such as CRM and LMS platforms.

Michael has previously served as the Founder & CEO of Tramazing and the Vice President of Sales and the President of the Zig Ziglar Corporation. Michael was the Executive Vice President of Sandler Global Accounts. Both of these positions, Ziglar and Sandler, in addition to his two start-up companies, exposed him to opportunities to work with and/or compete with most of the companies in the training industry. He has built, designed, and delivered programs for large enterprise customers and small and medium-sized businesses.

During his career Michael has worked with, and developed programs for Hay Group, Cemex, Boral, KONE, Quest, Cardinal Health, United States Army National Guard, Dell, Evonik, 7-Up, WebMD, and other world class organizations.

Additionally, Michael has designed and delivered completely customized in-house programs. Most of all, Michael Norton has a great appreciation and respect for all of the companies in this industry and for all those who choose to develop excellence in themselves and others.

Why the call-sign “Go-To”?

For nearly 25 years, Norton has been known as the “go-to” guy in the training industry having connected authors, experts, training companies, and speakers with companies, organizations of all sizes, and individuals with the personal and professional development content that would help them meet and exceed their goals and dreams.

What Michael brings to the table:

  • He is a consummate learner and enthusiastically loves to study how salespeople learn and behave
  • Over three decades of experience accelerating sales success by aggregating training content from the best resources in the industry
  • Experience working with and close relationships with sales industry legends like Zig Ziglar, Tom Ziglar, Tom Hopkins, Sandler Training and more

Four things you might not know about Michael:

  • Has traveled to 48 of the 50 states
  • Typically reads over 40 books every year
  • Manages a prayer group of over 1000 prayer partners and loves to fill in as a guest preacher
  • When Michael is not “in the office,” you can find him golfing, skiing or enjoying time on the beach