Change the thought and change the outcome – Norton Knows

By April 20, 2022Norton Knows

Last week fans were treated to some great golf as we watched The Masters golf tournament. There were lots of incredible shots made over the four days of play, including some spectacular shots from so many of the players. Although they were not winners, Rory McIlroy and Collin Morikawa both holed out their bunker shots on the 18th hole. It was a magical and memorable moment.

A weekend golfer myself, I really enjoyed this year’s Masters. Something I observe when watching professional golfers is the way that they manage the course. And part of the course management is what is referred to as the “swing thoughts” of the golfer before each shot. For some reason, this part of the game really stood out to me this year as I realized that although we are all not professional or even amateur golfers, our thinking most times will determine and drive our actions.

In golf, the swing thought will determine the outcome of the shot. If the thought is positive, they can almost see the ball going into the hole before even swinging the club. Conversely, if it is a negative thought, they can almost visualize the ball going into the pond before they hit the ball. It’s funny because some amateur golfers when faced with a shot where they must clear a creek or a pond, will take out an older ball just in case it goes into the water. They are planting the negative thought in their mind before they even take the shot.

Let’s look at the tasks, projects, and conversations that we have on any given day. If we see a task or project as being too difficult, doubts will creep into our mind, and we will continually put it off. The task or project doesn’t go away, it just keeps getting bumped down the list, creating anxiety and stress because we know that at some point, it still must get done. If our pre-task or pre-project “swing thought” is positive, we are more than likely to get after it and get it off the to-do list.

It’s no different with conversations. Whether the conversation will be a disagreement or conflict, or if is just a difficult subject that we must deal with, our pre-conversation swing thoughts are critically important. If our thoughts are nervous, negative, or angry, those thoughts will manifest themselves in the conversation. And we know that the opposite is true as well. If we go into the conversation or challenging topic that we must discuss with a confident and positive outlook, we are more than likely going to have a positive outcome, giving us even greater confidence as we move forward throughout our day…

Read the full article here


Written by Michael “Go-To” Norton, XINNIX President, former CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs.

Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company’s culture, processes, daily sales workflow, and budget.

Leave a Reply