BAAMING Our Way into 2022

There was no one else in the hotel gym that morning. The music playing in her earbuds was upbeat, fast-paced and loud. Almost loud enough to drown out her heavy breathing as she neared the end of a high intensity workout. There was no one else around, she was spent, and she could have easily ended her workout in that moment without anyone else knowing it. But she would know it, and that’s all that mattered.

Not only did she complete her last few sets, but she also added another minute of cardio and one extra set of push-ups — BAAM.

The workday was coming to an end. It had been a brutal day of calling prospects and customers. He was coming up on the end of his sales year and he needed at least three more sales to reach his annual quota. His colleagues were getting ready to pack it in for the day. Laptops were closing, headsets were laid on desks and plans were being made to meet up for a drink after work. Instead of shutting down, he resolved to make at least 10 more calls before he left. Those 10 calls went fast, as no one answered.

As he was about to stand up and go join his teammates, he dialed one more number. The person answered. The call took 45 minutes, and he made the sale — BAAM.

Christmas was coming up quickly. Ever since they were married, they were a dual-income household, raising three children. This past year had been rough; they both had to find new employment opportunities. Although it wasn’t ideal, they were also both working second jobs to cover their bills, including a tuition payment that was due, and provide a decent Christmas for the family. They were tired, exhausted and, although they knew they just needed to stick it out for another few weeks, for their own personal health and well-being, they were going to quit their part-time jobs.

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Written by Michael “Go-To” Norton, XINNIX EVP, former CEO and Founder of Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs.

Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company’s culture, processes, daily sales workflow, and budget.

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