All the good you can do – Norton Knows

By March 23, 2022Norton Knows

Last weekend I had an opportunity to enjoy a couple of beers with Brian, a very good and close friend of mine. On the day we had met, we were experiencing one of those crazy weather weekends where the temperature was in the mid-60s the day before, and then snowing the very next day. I was already there when Brian walked in, and as he walked in, we were talking about how crazy it was out there.

And although the weather was indeed a bit strange, we quickly realized we were talking about all the other crazy things that are going on in the world. And that led us into a discussion around what we could do as individuals to help in any way that we could. What could we do as a family to help? And what can we do as a community if we really rallied all those who give of their time, resources, and talents?

A song by Jana Stanfield came to my mind, “All the Good I Can Do.” The lyric that I thought of reads, “I cannot do all the good that the world needs but the world needs all the good I can do.”

With our attention focused on the war in Ukraine and in other war-torn countries elsewhere, many are wondering what they can do to help. Rising supplier costs lead to rising consumer prices and that means many people are making decisions about what they can afford and what they have to do without, and again, raising the question of what we can do to help.

As we look around there are plenty of opportunities where our generosity of time, resources, and talents can be applied. So, what we mustn’t do is to get so caught up in the things that we cannot do or control, and rather focus on all the things that we can do. And whether that is on a grand scale or the tiniest little thing that can make a difference, we must do what the song encourages, because the world does need all the good we can do…

Read the full article here


Written by Michael “Go-To” Norton, XINNIX President, former CEO and Founder at Tramazing, former President of the Zig Ziglar Corporation, and former Executive Vice President of Sandler Corporate Training, Michael Norton has helped companies accelerate their growth by elevating their talent through learning and development programs.

Michael has had the pleasure of working with world-class companies such as Siemens Healthcare, WebMD, 7-Up, Cardinal Health, Cemex, Boral, HPE, Indeed, Lonza, KONE, Evonik, Quest Software, Dell, Anixter, and many more. for 30+ years he has developed, written, delivered, reinforced, and sold sales and sales management training programs that deliver real ROI while fitting into a company’s culture, processes, daily sales workflow, and budget.

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