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The Mission:
To provide you with the essential knowledge, tools, strategies, and disciplines that will accelerate your production and transDetermine which EDGE Program is right for your business needs and availability.
EDGE ONLINE (8 webinars) or
EDGE LIVE (2-day)
EDGE ONLINE Series (I & II) - Eight Weeks
(Click here
for EDGE
ONLINE Agenda)
EDGE ONLINE I - Four Sales & Marketing Webinars
WEEK 1
The Four Pillars of Success: #1 KNOW YOU (Marketing)
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Measure yourself against the six attributes of the
most successful LOs to effectively prioritize.
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Identify the specific types of Key Targets you want
to target to
create unbelievable momentum.
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Learn how to profile your Key Targets and can create powerful marketing strategies.
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Know how to effectively obtain an appointment with a Key Target to grow your production.
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Determine your level of persistence and what is necessary to gain market share.
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WEEK 2
The Four Pillars of Success: #2 LIKE YOU (Relationships)
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Identify various ways of spending quality one-on-one time with your Key Targets to develop long-term relationships.
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Learn the art of asking open-ended questions by utilizing the FORD technique.
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Identify your unique selling proposition to increase your lead conversion ratio.
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Learn a powerful technique for opening a one-on-one ten minute meeting.
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Interview a Key Target with confidence and create a long-term sustainable relationship.
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Know the tactical strategy to conducting a highly effective breakfast or lunch meeting.
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Create your customized one-on-one Key Target presentation.
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Overcome the most common real estate agent objections by confidently addressing them.
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WEEK 3
The Four Pillars of Success: #3 TRUST YOU (Follow-thru)
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Create business disciplines to keep you focused on your daily priorities.
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Enable you to exceed your commitments and build a respected reputation.
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Send value-added information to Key Targets that gets their attention and their business.
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Identify the various sources for creating value-added marketing pieces to establish you as the expert.
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Determine the mindset of a fanatic and achieving excellence in your business.
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WEEK 4
The Four Pillars of Success: #4 YOU MAKE THEM MONEY (Deliver)
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Team committed to providing great service to your Key Targets.
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Create a supplemental pipeline report to monitor stages of each loan to ensure you deliver exceptional service.
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Implement a structured weekly meeting with your team.
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Leverage every closing with a highly effective marketing strategy.
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Position you and your Agents in front of each closed loan customer through a post-closing strategy that will effectively grow your business.
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EDGE ONLINE II - Four Implementation Webinars
WEEK 1
EFFICIENCY IN TIME MANAGEMENT
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Achieve flawless execution of your Business Plan and the vision needed to reach your professional goals.
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Measure your daily activity to ensure success in owning your marketplace.
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Market your services by focusing on your referral sources and eliminating the competition.
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Select the right referral sources and territory to quickly accelerate your business.
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Create a blueprint for success through writing and implementing your LO Business Plan.
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WEEK 2
MAXIMIZING SALES PRODUCTIVITY I
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Learn the number one secret to success in sales based on 30 years of research.
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Learn what Sales Call Reluctance is and how much it costs you monthly.
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Understand the traits of Natural Self Promoters and the three critical techniques they employ.
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WEEK 3
MAXIMIZING SALES PRODUCTIVITY II
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Assess your specific sales call reluctance and how it could be costing you thousands of dollars in lost commissions.
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Learn how to overcome your sales call reluctance by employing mortgage-specific strategies and proven prescriptions provided by the experts.
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WEEK 4
DELIVERING POWERFUL PRESENTATIONS
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Create a marketing strategy to capture the business you want from an ‘open’ or ‘closed’ office.
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Interview a broker effectively and with confidence in order to gain loyalty.
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Learn the five keys to making powerful sales meeting presentations and capture more business.
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Deliver the most effective lunch-n-learn programs to become the Loan Officer of choice among Key Targets.
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End of EDGE ONLINE Agenda
EDGE LIVE - Two Day Agenda
(Click here for EDGE
LIVE two day agenda.)
DAY ONE
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Each EDGE class day will begin promptly at 8:00 a.m. and end promptly at 5:00 p.m. with approximately one hour for lunch and miscellaneous breaks.
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A Case Study in Success
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Learn why so many talented and knowledgeable Loan Officers
fail to earn what they are worth.
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Examine the business practices of two different Loan Officers to identify success strategies for your business!
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Sales Assessment Insight
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Assess your specific sales call reluctance and how it could be costing you thousands of dollars in lost commissions!
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Learn how to overcome your sales call reluctance by
employing mortgage-specific strategies and proven prescriptions provided by the experts.
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Learn the number one secret to success in sales based on
30 years of research.
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Clarifying Your Business Objectives
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Obtain focus and clarity on your production and financial goals in order to achieve them.
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Measure yourself against the six attributes of successful Loan Officers to effectively create your plan.
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Create a strategy to improve your performance and ultimately dominate the market in the shortest period of time!
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Marketing to Key Targets
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Identify the specific types of Key Targets you want to target to create unbelievable momentum!
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Learn how to profile your Key Targets so you can create powerful marketing strategies.
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Know how to effectively ask a Key Target for an appointment.
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Interview a Key Target with confidence and create a long-term sustainable relationship.
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Know what to do when a Key Target will not return your call.
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Send value-added information to Key Targets that gets their attention and their business.
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Overcome the most common Agent objections by confidently addressing them.
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DAY TWO
Capturing a Real Estate Office
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Uncover the secrets to selecting the right office in order to be more strategic with your time.
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Create a marketing strategy to capture the business you want from an "open" or "closed" office!
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Interview a Broker effectively and with confidence in order to gain loyalty.
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Learn five keys to making powerful presentations to capture more business.
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Deliver the most effective lunch-and-learn programs to become the Loan Officer of choice among the Agents.
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Powerful Mission Planning
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Create direction and purpose for your personal and professional goals and achieve the quality of life you desire!
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Identify three personal goals you want to achieve and determine your path to success.
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Strategic Business Planning
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Select the right referral sources and territory to quickly accelerate your business!
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Examine the various niches and select the ones that are right for you and your market.
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Create a blueprint for success through writing and implementing your Loan Officer Business Plan.
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Benchmarking Your Success
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Achieve flawless execution of your Business Plan and the vision needed to reach your professional goals.
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Measure your daily activity to ensure success in owning the marketplace.
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Market your services by focusing on your referral sources and eliminating the competition!
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Top Ten Action Items
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Identify the critical action items that will immediately increase your production upon effective implementation.
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XINNIX DIFFERENCE - Performance Coaching
Upon completion of the EDGE ONLINE Workshops, attendees can sign up for Performance Coaching.
When it comes to determining a Loan Officer's propensity for success in the mortgage industry, a large factor is the person's commitment to gaining the knowledge and skills that will ultimately lead to positive results, personally and professionally. And while quality training through XINNIX programs gives you an advantage, it is only a part of the equation for success. XINNIX DIFFERENCE completes the formula to integrate the training and execute your priorities.
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